Web forms that actually convert
Long intake forms lose people halfway. Ask for what decides the next step, and move the rest into the follow-up conversation.
Many firm web forms ask for too much at first contact: the full story, the employer's name, dates, documents. People abandon them halfway, and the ones who finish are not always the ones you want.
What the first form needs
- A name
- A way to reach them, and permission to use it
- The practice area, or what happened in a sentence
- Enough to tell whether the matter is in scope
Everything else belongs in the conversation that follows, where someone can ask one question at a time.
The handoff matters more than the form
A short form only works if something happens right after it is submitted. The confirmation, the first text or email, and the booking link should run as one sequence, with a named owner for the next step.
Check yours: submit your own form tonight and note what happens, and when.
Start here
See where your own follow-up stalls
Bring one recent month of inquiries to a 30-minute strategy call. You leave with a written list of where you lose people. The list is yours to keep, even if we never work together.