Reactivating old leads is cheaper than new ads

New inquiries cost money. The cheaper list is already in your system: web forms that never booked, consults that were missed, and people who went quiet after the first call.

Before you send anything

• Check that consent still covers the channel you plan to use.
• Match the message to the last real conversation.
• Decide who takes the reply when it needs a person.

Run it as a sequence

One mass email to everyone reads like marketing and gets ignored. A short sequence, sent to the right group with a real reason for reaching out, gets replies. Each reply stops the sequence and goes to a named person on your team.

If you want to know how large your own dormant list is, the 30-minute audit counts it with you.